Information for Resellers

Genovate offers two options for Resellers of the Genovate DNA testing products:

Pay for the DNA collection kit and all lab fees at the time of purchase

Order DNA collection kits for minimal upfront costs (lab fees excluded)

Genovate has bright and informative test kit boxes available for all of our genetic tests. This is an excellent option for Resellers to create their own retail display or place the boxes in Genovate’s custom-designed counter top displays.

Resellers of Genovate DNA tests can choose from two options:
  • Prepaid. Purchase kits at the Reseller rate (includes all lab fees) and sell at the suggested retail price.
  • Kit Only. Order collection kits (excludes lab fees). Labs fees are paid either at the time-of-sale (by the Reseller) or after purchase (by the Consumer).*
Benefits Disadvantages
Prepaid No later fees for the Reseller
No extra fees for the Consumer
High upfront costs
Increased loss if stolen
Kit Only Low upfront costs
Reduced loss if stolen
Lab fee must be paid either at the time-of-sale (by the Reseller) or after purchase (by the Consumer)*

Getting started as a Reseller of Genovate DNA Tests:
  1. Sign up for a Reseller Account
  2. Log in to your Reseller Account) to see the discounted rates available to our Resellers. Order the required test kits, supplies, displays, marketing materials and brochures. Genovate will ship the supplies directly to your business.
  3. Display and sell the Genovate test kits. Your customers can follow the instructions enclosed in each kit for sample collection and testing.

*If you order the Kit Only option and elect to sell to your consumer at the suggested retail rate (including lab fees), you are responsible for paying the lab fee at the time-of-sale. Payment is online through your Reseller account. Alternatively, if you choose to sell the collection kit only (excluding lab fees) at a minimal fee, the consumer will pay the lab fees during the online kit activation process.

Any questions? Contact us at